NAIMMCQ Marketing Research A Contractual Vertical Marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.

A Contractual Vertical Marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.

Marketing Research

A Contractual Vertical Marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.

a. Corporate VMS
b. Administered VMS
c. Contractual VMS
d. Franchise Organization

Answer: D

NAIMMCQ

A Contractual Vertical Marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.

A Contractual Vertical Marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.

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