A group of middle school students stop at a bicycle store. The store has just received a new shipment of high-end racing bicycles. The bicycles range in price from $1,200 to $3,000. All of the students want one of these new bikes, but none has the means to buy one. Is this group of consumers a potential market for the expensive bikes?

A group of middle school students stop at a bicycle store. The store has just received a new shipment of high-end racing bicycles. The bicycles range in price from $1,200 to $3,000. All of the students want one of these new bikes, but none has the means to buy one. Is this group of consumers a potential market for the expensive bikes?

A group of middle school students stop at a bicycle store. The store has just received a new shipment of high-end racing bicycles. The bicycles range in price from $1,200 to $3,000. All of the students want one of these new bikes, but none has the means to buy one. Is this group of consumers a potential market for the expensive bikes?










a. yes, they are a potential market since they are all about the same age
b. no, they do not have the ability to purchase at this time
c. no, to qualify as a market, they must need the product
d. yes, they are a market because this product could satisfy their consumer wants and desires
e. yes, they are a market because this group shares relatively similar product needs and purchasing characteristics














Answer: B