Marketers use ___ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.

Marketers use ___ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior. 









a. benefits
b. psychographics
c. demographics
d. usage rates
e. sociocultural attributes















Answer: C


Marketing

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