A management orientation where customers favor products that offer the most in quality, performance, and innovative features. Thus, an organization should devote energy to making continuous product improvements.

A management orientation where customers favor products that offer the most in quality, performance, and innovative features. Thus, an organization should devote energy to making continuous product improvements.











a. Production Concept
b. Marketing Concept
c. Product Concept
d. Selling Concept














Answer: C


Marketing

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