A management orientation, an example of this concept is Kodak first overlooked digital cameras, Kodak-customers wanted photographic film instead of a way to capture and share memories

A management orientation, an example of this concept is Kodak first overlooked digital cameras, Kodak-customers wanted photographic film instead of a way to capture and share memories









a. Production Concept
b. Product Concept
c. Marketing Concept
d. Selling Concept










Answer: B


Marketing

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