A management orientation where consumers will not buy enough of a firm's product unless it undertakes a large-scale selling and promotion effort.

A management orientation where consumers will not buy enough of a firm's product unless it undertakes a large-scale selling and promotion effort.

A management orientation where consumers will not buy enough of a firm's product unless it undertakes a large-scale selling and promotion effort. 









a. Production Concept
b. Product Concept
c. Marketing Concept
d. Selling Concept










Answer: D