A processed-meat manufacturer is moving downstream in terms of product flow by launching a chain of retail outlets. Which diversification strategy is being used by the company?

A processed-meat manufacturer is moving downstream in terms of product flow by launching a chain of retail outlets. Which diversification strategy is being used by the company?










A. Forward vertical integration
B. Related diversification
C. Backward integration
D. Unrelated diversification













Answer: A


Marketing

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