Theaters, orchestras, and other performing arts organizations often reach audiences outside major metropolitan areas by promoting matinee performances at lower prices and free transportation to attract senior citizens and students. Identify the strategy being employed in this case.

Theaters, orchestras, and other performing arts organizations often reach audiences outside major metropolitan areas by promoting matinee performances at lower prices and free transportation to attract senior citizens and students. Identify the strategy being employed in this case.










A. Expansion by diversifying
B. Expansion by selling existing products to new segments
C. Expansion by developing new products for current customers
D. Expansion by increasing penetration of current product-markets















Answer: B


Marketing

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