Code of ethics developed by the American Marketing Association, ethical norm that means buidling relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, reponsibility, fairness, respect, transparancy, and citizenship.

Code of ethics developed by the American Marketing Association, ethical norm that means buidling relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, reponsibility, fairness, respect, transparancy, and citizenship.








a. Embrace Ethical Values
b. Do No Harm
c. Norms
d. Foster Trust in the Marketing System












Answer: A


Marketing

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