NAIMMCQ Marketing Research Component of the Marketing Concept: Identify customer needs, determines ways to satisfy those needs, and measure and monitor customer satisfaction.

Component of the Marketing Concept: Identify customer needs, determines ways to satisfy those needs, and measure and monitor customer satisfaction.

Marketing Research

Component of the Marketing Concept: Identify customer needs, determines ways to satisfy those needs, and measure and monitor customer satisfaction.

a. Customer Orientation
b. Profitability
c. Cross-functional Integration

Answer: A

NAIMMCQ

Component of the Marketing Concept: Identify customer needs, determines ways to satisfy those needs, and measure and monitor customer satisfaction.

Component of the Marketing Concept: Identify customer needs, determines ways to satisfy those needs, and measure and monitor customer satisfaction.

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