NAIMMCQ Marketing Research Component of the Marketing Concept: Marketing research information helps all relevent departments understand the customer perspective. Helps avoid failure in communicating.

Component of the Marketing Concept: Marketing research information helps all relevent departments understand the customer perspective. Helps avoid failure in communicating.

Marketing Research

Component of the Marketing Concept: Marketing research information helps all relevent departments understand the customer perspective. Helps avoid failure in communicating.

a. Cross-functional Integration
b. Profitability
c. Customer Orientation

Answer: A

NAIMMCQ

Component of the Marketing Concept: Marketing research information helps all relevent departments understand the customer perspective. Helps avoid failure in communicating.

Component of the Marketing Concept: Marketing research information helps all relevent departments understand the customer perspective. Helps avoid failure in communicating.

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