Consumers do not view all types of coffee as identical to one another. Some prefer iced coffee, while others will only drink non-fat latte. Still others will only drink chai latte or a cappuccino. This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.
a. product differentiation
b. product variation
c. market segmentation
d. perceptual differentiation
e. selective perception
Answer: A