Major influence on business buyers: Each organization has its own objectives, strategies, structure, systems, and procedure that affect them.
a. Interpersonal Factors
b. Organizational Factors
c. Environmental Factors
d. Individual Factors
Answer: B
Major influence on business buyers: Each organization has its own objectives, strategies, structure, systems, and procedure that affect them.
a. Interpersonal Factors
b. Organizational Factors
c. Environmental Factors
d. Individual Factors
Answer: B