Marketplace Concept that includes customers forming expectations about market offerings and if they will meet those expectations. Marketers must be careful to set the correct expectations.

Marketplace Concept that includes customers forming expectations about market offerings and if they will meet those expectations. Marketers must be careful to set the correct expectations.









a. Markets
b. Customer Needs, Wants, and Demands
c. Customer Value and Satisfaction
d. Exchanges and Relationships
e. Market Offerings














Answer: C


Marketing

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