Part of the Market Offerings concept from Marketplace Concept where many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products.

Part of the Market Offerings concept from Marketplace Concept where many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products.









a. Exchange
b. Marketing Myopia
c. Customer Value and Satisfaction
d. Marketing Concept











Answer: B


Marketing

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