Out of the 4Cs of a market analysis, _____ would be considered under "characteristics of customers."

Out of the 4Cs of a market analysis, _____ would be considered under "characteristics of customers."

Out of the 4Cs of a market analysis, _____ would be considered under "characteristics of customers."











A. benchmarking
B. initial public offering
C. market segmentation
D. equity capital













Answer: C