A distinct subset of people with similar needs, circumstances, and characteristics that lead them to respond in a similar way to a particular product or service offering is known as a _____.

A distinct subset of people with similar needs, circumstances, and characteristics that lead them to respond in a similar way to a particular product or service offering is known as a _____.









A. market segment
B. set-aside
C. penetrated market
D. market mix











Answer: A


Marketing

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