Physiological needs, Safety needs, social needs, esteem needs, self-actualization needs are all part of:
a. Black Box approach
b. Maslow's Hierarchy of Needs
c. Interpretive consumer research
d. Perception
Answer: B
Physiological needs, Safety needs, social needs, esteem needs, self-actualization needs are all part of:
a. Black Box approach
b. Maslow's Hierarchy of Needs
c. Interpretive consumer research
d. Perception
Answer: B