The process by which people select, organize, and interpret information to form a meaningful picture of the world.
a. Motivation Research
b. Selective Attention
c. Interpretive consumer research
d. Perception
Answer: D
The process by which people select, organize, and interpret information to form a meaningful picture of the world.
a. Motivation Research
b. Selective Attention
c. Interpretive consumer research
d. Perception
Answer: D