Pricing that considers the psychology of prices, not simply the economics; the price says something about the product.
a. Captive Product Pricing
b. Psychological Pricing
c. Product Line Pricing
d. By-product Pricing
Answer: B
Pricing that considers the psychology of prices, not simply the economics; the price says something about the product.
a. Captive Product Pricing
b. Psychological Pricing
c. Product Line Pricing
d. By-product Pricing
Answer: B