Prices that buyers carry in their minds and refer to when they look at a given product.
a. Captive Product Pricing
b. Psychological Pricing
c. Reference Prices
d. By-product Pricing
Answer: C
Prices that buyers carry in their minds and refer to when they look at a given product.
a. Captive Product Pricing
b. Psychological Pricing
c. Reference Prices
d. By-product Pricing
Answer: C