NAIMMCQ Marketing Research Promotion Mix Strategy: In which a company spends a lot of money on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel.

Promotion Mix Strategy: In which a company spends a lot of money on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel.

Marketing Research

Promotion Mix Strategy: In which a company spends a lot of money on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel.

a. Pull Strategy
b. Push Strategy

Answer: A

NAIMMCQ

Promotion Mix Strategy: In which a company spends a lot of money on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel.

Promotion Mix Strategy: In which a company spends a lot of money on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel.

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