NAIMMCQ Marketing Research Promotion Mix Strategy: In which the sales force and trade promotion are used to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers.

Promotion Mix Strategy: In which the sales force and trade promotion are used to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers.

Marketing Research

Promotion Mix Strategy: In which the sales force and trade promotion are used to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers.

a. Pull Strategy
b. Push Strategy

Answer: B

NAIMMCQ

Promotion Mix Strategy: In which the sales force and trade promotion are used to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers.

Promotion Mix Strategy: In which the sales force and trade promotion are used to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers.

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