Research to gain background information about a marketing issue, such as possible causes of a marketing problem. (like why are our sales declining)

Research to gain background information about a marketing issue, such as possible causes of a marketing problem. (like why are our sales declining)

Research to gain background information about a marketing issue, such as possible causes of a marketing problem. (like why are our sales declining)










a. Applied Research
b. Descriptive Research
c. Exploratory Research
d. Causal Research













Answer: C