Research to describe marketing phenomena, e.g. who are our customers? What, where, when and how do they buy our products?
a. Descriptive Research
b. Applied Research
c. Exploratory Research
d. Causal Research
Answer: A
Research to describe marketing phenomena, e.g. who are our customers? What, where, when and how do they buy our products?
a. Descriptive Research
b. Applied Research
c. Exploratory Research
d. Causal Research
Answer: A