Research to test cause-effect relationships among marketing variables, e.g. what effect will a price increase have on sales of our product?

Research to test cause-effect relationships among marketing variables, e.g. what effect will a price increase have on sales of our product?

Research to test cause-effect relationships among marketing variables, e.g. what effect will a price increase have on sales of our product?










a. Descriptive Research
b. Applied Research
c. Exploratory Research
d. Causal Research















Answer: D