NAIMMCQ Marketing Research Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

Marketing Research

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

a. Value Added Pricing
b. Good-Value Pricing
c. Customer Value-Based Pricing
d. Cost-Based Pricing

Answer: D

NAIMMCQ

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.

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