Attaching value -added features and services to differentiate a company's offers while charging higher prices.
a. Value Added Pricing
b. Good-Value Pricing
c. Customer Value-Based Pricing
d. Cost-Based Pricing
Answer: A
Attaching value -added features and services to differentiate a company's offers while charging higher prices.
a. Value Added Pricing
b. Good-Value Pricing
c. Customer Value-Based Pricing
d. Cost-Based Pricing
Answer: A