Stepan Cleansers Inc. successfully introduced a variety of detergents for washing clothes, dishes, and carpets. Each variety of detergent capitalized on the use of baking soda as an effective deodorizer. The new detergents were promoted in existing markets where consumers had a high level of recognition of the brand. This example illustrates the use of a:

Stepan Cleansers Inc. successfully introduced a variety of detergents for washing clothes, dishes, and carpets. Each variety of detergent capitalized on the use of baking soda as an effective deodorizer. The new detergents were promoted in existing markets where consumers had a high level of recognition of the brand. This example illustrates the use of a:

Stepan Cleansers Inc. successfully introduced a variety of detergents for washing clothes, dishes, and carpets. Each variety of detergent capitalized on the use of baking soda as an effective deodorizer. The new detergents were promoted in existing markets where consumers had a high level of recognition of the brand. This example illustrates the use of a:










A. market penetration strategy.
B. diversification strategy.
C. product development strategy.
D. market development strategy.













Answer: C