Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.

Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.

Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales.










a. Captive Product Pricing
b. Psychological Pricing
c. Promotional Pricing
d. By-product Pricing










Answer: C