Which of the following examples best illustrates perceptual positioning?

Which of the following examples best illustrates perceptual positioning? 










A. General Foods' breakfast cereal in new chocolate and honey flavors
B. Volvo's new venture into making fighter planes
C. L'Oreal's new range of water resistant lipstick in fruit flavors
D. Colgate's toothpaste with enhanced freshness of breath and sparkly teeth










Answer: D


Marketing

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