Which of the following is a difference between physical and perceptual positioning?

Which of the following is a difference between physical and perceptual positioning? 









A. Physical positioning represents product specs and communication, but perceptual positioning does not.
B. In a perceptual positioning analysis, data is readily available, but in physical positioning analyses it is not.
C. Perceptual positioning has a consumer orientation while physical positioning has a technical orientation.
D. Physical positioning analysis is based in perceptual measures, while perceptual positioning analysis is based in objective measures.














Answer: C


Marketing

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