Which of the following increases a buyer's bargaining power?
A. Higher switching costs
B. Low buyer profitability
C. Higher importance of the product to the buyer
D. Backward integration by suppliers
Answer: B
Which of the following increases a buyer's bargaining power?
A. Higher switching costs
B. Low buyer profitability
C. Higher importance of the product to the buyer
D. Backward integration by suppliers
Answer: B