Opportunities are attractive at the micro level on the market side when:

Opportunities are attractive at the micro level on the market side when: 











A. the target market is unlikely to grow.
B. the source of customer pain and its resolution is unknown.
C. the market offering does not provide customer benefits that other solutions do.
D. the company has other segments for which the currently targeted segment may provide a
springboard.







Answer: D


Marketing

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