A firm that chooses to target potential customers by zip code, specific occupation, or even lifestyle is said to be practicing:
a. mass marketing.
b. hyper marketing.
c. micromarketing.
d. undifferentiated marketing.
Answer: C
A firm that chooses to target potential customers by zip code, specific occupation, or even lifestyle is said to be practicing:
a. mass marketing.
b. hyper marketing.
c. micromarketing.
d. undifferentiated marketing.
Answer: C