A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy.
a. niche marketing
b. societal marketing
c. undifferentiated marketing
d. mass marketing
Answer: A
A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy.
a. niche marketing
b. societal marketing
c. undifferentiated marketing
d. mass marketing
Answer: A