A respondent can communicate her intensity of like/dislike for a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "Strongly disagree" and 7 is for "Strongly agree"). These numbers (1 to 7) are commonly referred to as:

A respondent can communicate her intensity of like/dislike for a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "Strongly disagree" and 7 is for "Strongly agree"). These numbers (1 to 7) are commonly referred to as: 








A. construct points.

B. scale portions.

C. scale points.

D. scale ordinals.

E. scale ratios.











Answer: C


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