All of the following are primary objectives that must be achieved by the professional marketing research report, EXCEPT:

All of the following are primary objectives that must be achieved by the professional marketing research report, EXCEPT: 







A. to effectively communicate the findings of the marketing research project.

B. to provide interpretations of those findings in the form of sound and logical recommendations.

C. to provide access to raw data to solve research problem.

D. to illustrate the credibility of the research project.

E. to serve as a future reference document for strategic or tactical decisions.









Answer: C


Marketing

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