In a marketing research report, how the information was obtained and its relevance to the research question must be addressed in the report. All of the following factors must be communicated to the client/user, EXCEPT:

In a marketing research report, how the information was obtained and its relevance to the research question must be addressed in the report. All of the following factors must be communicated to the client/user, EXCEPT: 






A. the specific research objectives of the study.

B. the specific research questions the study was to answer.

C. a description of the research methodology employed.

D. the names of the respondents.

E. specific procedural information relevant to the collection of secondary data.







Answer: D


Marketing

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