Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy, Fame-us generate time and place utility by:
a. creating a nationwide advertising campaign to attract applicants.
b. launching roadshows across cities and conduct talent hunts at campuses during Thanksgiving.
c. endorsing their services using famous celebrities from Hollywood.
d. opening a well-equipped studio with pre and post-production facilities.
Answer: B
International Business
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- An example of interactive marketing would be:
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