In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?
A) growth
B) decline
C) maturity
D) product development
E) adoption
Answer: A
In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?
A) growth
B) decline
C) maturity
D) product development
E) adoption
Answer: A