In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
A) growth
B) product development
C) maturity
D) introduction
E) adoption
Answer: D
In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
A) growth
B) product development
C) maturity
D) introduction
E) adoption
Answer: D