Perceptual mapping can be used to do all of the following, EXCEPT:

Perceptual mapping can be used to do all of the following, EXCEPT: 








A. identify gaps in perceptions thereby helping to position new products.

B. compare a brand's sales to that of its competitors.

C. identify the image of a company relative to that of its competition.

D. assess advertisement effectiveness in positioning a brand.

E. assess similarities of brands and channel outlets.










Answer: B


Marketing

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