Perceptual mapping is a process that is used to:
A. do a geodemographic segmentation of the target market.
B. determine how people perceive a firm's customer service.
C. do GPS based retail location estimations.
D. develop maps that show respondents' perceptions of a company, product, service, brand, or any other object in two dimensions.
E. determine how one dimension of a service intercepts another dimension.
Answer: D