Placing a product at a certain point or location within a market in the minds of prospective buyers is known as _____.
a. positioning
b. social referencing
c. value engineering
d. optimizing
Answer: A
Placing a product at a certain point or location within a market in the minds of prospective buyers is known as _____.
a. positioning
b. social referencing
c. value engineering
d. optimizing
Answer: A