Starbucks marketing itself as "Premium coffee" is an example of a positioning strategy that is based on _____.
a. product class
b. product users
c. product life cycle stage
d. product homogeneity
Answer: A
Starbucks marketing itself as "Premium coffee" is an example of a positioning strategy that is based on _____.
a. product class
b. product users
c. product life cycle stage
d. product homogeneity
Answer: A