The latest ad of Crest toothpaste says "Crest is a cavity fighter." This is an example of a positioning strategy based on:
a. product price/quality.
b. product homogeneity.
c. product application.
d. product users.
Answer: C
The latest ad of Crest toothpaste says "Crest is a cavity fighter." This is an example of a positioning strategy based on:
a. product price/quality.
b. product homogeneity.
c. product application.
d. product users.
Answer: C