The tagline used by Walmart, "Save money. Live better" is an example of a positioning strategy that is based on _____.
a. quality
b. attributes
c. product users
d. competitors
Answer: D
The tagline used by Walmart, "Save money. Live better" is an example of a positioning strategy that is based on _____.
a. quality
b. attributes
c. product users
d. competitors
Answer: D