Using the PLC concept to develop marketing strategy can be difficult because strategy is both a ________ and a(n) ________ of the product's life cycle.

Using the PLC concept to develop marketing strategy can be difficult because strategy is both a ________ and a(n) ________ of the product's life cycle.








A) mirror image; cause
B) cause; result
C) result; mirror image
D) beginning; end
E) purpose; effect













Answer: B