Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?
a. Not-for-profit organizations tend to focus their marketing on just one public-their customers.
b. Not-for-profit organizations often possess some degree of monopoly power in a given geographical area.
c. Not-for-profit organizations depend on strategic alliances with for-profits to provide advertising and visibility.
d. A service user of a not-for-profit organization may have more control over the organization's destiny than customers of a profit-seeking firm.
Answer: B
International Business
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